Stop the Catastrophe  Greenpeace presents deforestation as one of the ecological crises of our time (developed by Saatchi & Saatchi in Romania). The black and white illustration shows an axman chopping down a tree shaped like an atom bomb explosion. The tree itself is not the catastrophe that must be “cut down,” it is indiscriminate deforestation that is leading to catastrophic damage to the environment. 2011 United Nations International Year of Forests

Stop the Catastrophe 

Greenpeace presents deforestation as one of the ecological crises of our time (developed by Saatchi & Saatchi in Romania). The black and white illustration shows an axman chopping down a tree shaped like an atom bomb explosion. The tree itself is not the catastrophe that must be “cut down,” it is indiscriminate deforestation that is leading to catastrophic damage to the environment.

2011 United Nations International Year of Forests